Branding

Brand Identity for Copperline Goods

A maker of brass homeware needed an identity as considered as its craft — from wordmark to packaging to web.

Copperline founders reviewing identity concepts

Overview

Copperline Goods sold beautiful objects under a forgettable mark — inconsistent packaging, a dated site, and photography that undersold the work. The founders wanted a brand worthy of their workshop.

The challenge

Heritage without stuffiness: the identity had to feel handcrafted yet precise, premium yet approachable — and work everywhere from a 16px favicon to a shipping crate.

Approach

1. Positioning

Customer interviews distilled the promise: heirloom objects, honestly made.

2. Identity system

Wordmark, monogram, palette, and type scale — plus rules for when to break them.

3. Applied everywhere

Packaging, labels, photography direction, and a storefront theme carrying the system online.

Applying the Copperline identity across materials Team walkthrough of the finished brand system

Deliverables & outcome

  • ✓Wordmark, monogram, palette, and typography scale
  • ✓Packaging and label templates, print-ready
  • ✓Photography guidelines and storefront theme
  • ✓Brand book the founders actually use, cover to cover

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